The art we consume nowadays is often produced by people who are not artists or creative themselves: people who didn't study art; people who didn't spend any time honing their skills or developing their craft... because they have none; people who don't care to educate themselves to develop their own aesthetic. They are people who have the money and/or the connections, but not necessarily artists.
As a result, we're constantly fed art that was created with the purpose of maximizing profit. An artist craves to create. It is part of who they are. It is their life. It's not about making money. It's not about selling. Of course, they have to make a living, and they should be paid for their time, skill and materials. I understand. But, the initial reasoning behind becoming an artist is that you are an artist. That's the only way you can be. You have that innate need to express yourself via your creations. Sometimes, it's a compulsion even.
Since those who control the majority of the art we are exposed to are not innovative or creative, the art becomes part of fast food culture. No substance: quantity over quality. We must consume non stop. No time to reflect on the art, no time to analyse. No reason to: there is nothing to see beyond surface level. They don't care to challenge us. Their only concern is profit, and thus, they follow a safe formula to achieve it.
That approach skews our perception of what art and creativity can be. We didn't get the chance to develop our own personal aesthetic. Hence, we adopt whatever aesthetic we have been continuously exposed to as our own. We have been brainwashed to admire and accept bad quality art. It's all we know. Familiarity creates comfort. We end up asking for more of that which feels familiar. We are trapped in a sad cycle of being fed what we ask for, but then, we ask for what we have been already fed. And that applies to all forms of art, from literature to music, from film to painting etc...
The responsibility to break the cycle lies within ourselves, as we can't depend on those whose main motive is profit. The world we live in is a chaotic place; there is too much of everything. It can be difficult to navigate through the constant exposure to bad 'art.' It takes time, strong will and perseverance. Thankfully, the result is very well worth it.
